The thought of a product recall can cause concerns for even the most experienced people in the food and consumer goods industries. There have many examples of incidents and recalls turning into a crisis that has a significant impact on the business and its brands
While even the best companies will have incidents, and some may even lead to a recall, they don’t have to become a crisis. That is completely up to how the company manages the incident or recall. In fact, there are instances where recalls have actually enhanced the reputation of the company concerned and led to improved sales over time.
The Australian Standard for product recall (Consumer product recall – Guidelines for suppliers – AS/ISO 10393) was adopted in 2017. The adoption was driven in large part by the Australian Competition and Consumer Commission (ACCC) who are Australia’s primary regulator responsible for product recalls. The ACCC is responsible for the oversight of dozens of recalls every year. Additional guidance for food and consumer goods manufacturers, importers, distributors and retailers will improve the effectiveness of recalls and enhance consumer safety, as well as protecting the company’s reputation.
Steve Hather, the course facilitator, was a co-author of the international standard ISO 10393, from which the Australian standard was developed. Steve has over 25 years of experience in product risk management, product recall and crisis management and has worked with some of the world’s best known consumer goods companies through to small suppliers.
This course is designed as an overview of the new standard with practical guidance on how companies of any size can implement the processes contained in it.
Upon completion of this course, participants will:
- Understand the Australian regulatory requirements for product safety and product recall and the guidance included with the new standard
- Identify gaps in their existing processes and systems for managing incidents and product recalls
- Build capability in some key areas of incident management including investigation, assessment, developing strategy and communications
- Develop skills for managing reputation risk
- Identify key stakeholders and be able to communicate effectively with them, including the use of social media for consumer level communications
- Be able to implement the key elements of the new standard in their company’s incident management, product recall and crisis management program
Who will Benefit:
Senior managers from food and consumer goods manufacturers, importers, distributors and retailers that may be called upon to facilitate or contribute to the management of a product recall or crisis, including:
- Quality and technical managers
- Corporate communications
- Marketing managers
- Operations managers
- Risk managers
- Legal counsel
- Human resource managers